A year ago Palm introduced the world to the Pre and webOS. Since then Palm has shipped the Pre and the Pixi, launched with strong carrier partners in Canada, the United Kingdom, Germany, Spain, Ireland, and Mexico, and partnered with you for a successful private beta that has resulted in over 1,000 applications that have enriched the Palm experience.
Today we’re proud to announce the official opening of Palm’s worldwide developer program, giving developers around the globe the opportunity to develop and distribute applications on Palm webOS devices.
Of course, the distribution model for a platform is at least as important as the development model. Like many other mobile platforms, our developer program offers an on-device App Catalog experience. This is a key element in our strategy to deliver an on-device application sales channel.
However, many developers want more flexibility than a single catalog can provide. Further, other developers want to avoid the review process that of necessity must accompany a branded catalog like ours. And, consumers as well are interested in a variety of ways to discovery relevant applications. It’s difficult for one app catalog to fit all.
That’s why as part of the launch of our program we’re pleased to offer developers a choice: the ability to bypass our catalog and review process entirely through what we call Web Distribution. In this model, you simply upload your application and within a few minutes to an hour you receive a URL which you can then distribute to users however you like.
What’s more, we want to facilitate the creation of other application discovery mechanisms. We want to see the community explore innovative new ways to present applications to users to help them discover the next great app–be that ranking mechanisms, directories, marketing integrations, social sharing and more. To this end, we’re making data feeds (in RSS 2.0 format) of all Palm webOS applications available to the world. We know and trust the community can help us build great Palm experiences.
With Web Distribution and the application feeds, we’re strengthening our relationship with the web community–a partnership first made when Palm made the bold bet of building a mobile operating system based on the web. Let’s work together to deepen this relationship in 2010. The web has a long, rich history of helping consumers connect with relevant content and applications, and we’re excited to continue that tradition with Palm applications.
For more details on the developer program–and to start developing webOS applications today–visit developer.palm.com or email us at firstname.lastname@example.org. We can’t wait to hear your thoughts on the developer program, our SDK, and get any other feedback you may have.
Ben and Dion
Directors of Developer Relations